The Collection
“If you have a body, you’re an athlete” - Bill Bowerman.
Inspired by a sense of possibility and an eagerness to challenge ourselves, the July Soul by SoulCycle collection marries the olympic spirit with the soul of SoulCycle.
The colors for the collection were pulled from the Olympic rings, but adjusted for a retro sport feel. The graphics for the collection pull inspiration from 90's sport attire through the utilization of exterior patch labels, classic and collegiate fonts, bold color blocking, shapes and personal branding.
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